DIGITAL PRODUCTS OVERVIEW
Welcome to Galaxy110!
We are a full-service digital marketing company that can help businesses reach customers locally, regionally, nationally and globally. We have taken the time to procure the best digital marketing tools available. We are not beholden to just one company so we are free to pick the best from amongst multiple organizations at the top of the digital marketing world.
The most important thing that we can do with Digital Marketing is target the people that clients want.
Who is their ideal customer? What is the profile of an ideal customer?
We can target by age, gender, income, kids, credit rating, rent or own, etc. For car dealers, we can even target car buyer intenders. Obviously, we can also target by geography as well.
By being able to target we increase the efficiency of the campaign. We increase the results and decrease the client’s cost per lead. We are not wasting money on people that will never be customers. Think of a TV commercial that covers a large geography, in many cases the advertiser is paying for people that will never make that long of a trip. That won’t happen with our targeting.
All the products below start with targeting and these will be the ones that we roll out first. Targeting the right people is the key to the success with any of these.
Display ads on our websites
This is the most basic of solutions, but still an effective one. Our websites are great solutions for businesses trying to reach a local audience. Click through rates on our sites are more than twice the national average. We can place banner ads on delawarestatenews.net, salisburyindependent.net and dorchesterbanner.com. These sites are extremely important to their local communities and, therefore, provide excellent opportunities to be seen.
Targeted Email campaigns
We have an email product that generates the highest ROI possible.
This is where targeting really comes into play. We have a third-party vendor that collects emails. Everyone on the email list has opted in at least twice to receive emails. These emails are not spam and are compliant with all CAN-SPAM law provisions.
The targeting available is unparalleled. We can target by large categories such as geography, gender and age. We can also drill down multiple levels and target by things such as credit rating, intenders to buy vehicles or houses or even people that like to hunt or watch football.
Just imagine how this type of targeting can help a business.
Our engagement rates with these emails are exceptional!
Our open rates for these emails range from 12-18% with click rates between 2-3%. You can do the math and know the kind of response a campaign is going to receive.
In addition to a high open and click through rate, this email product can provide additional marketing options such as the postal list of addresses that we sent emails to. This is valuable for any clients building a database for direct mail. It is also valuable to match back any sales the client may have had from the campaign.
In addition to our regular banner ads, we have an advanced version that uses an algorithm to optimize how the banner ads are being served. This optimization continually increases performance and focuses more on conversions for the customers instead of just impressions and clicks.
Again, targeting is the most important part of any display campaign. What kind of targeting is available?
The entire internet is available for our use but we focus on high quality inventory that will deliver the best results for clients. We will continually monitor the campaign as users engage with our ads and visit the client’s site, making any changes necessary to improve the performance of the campaign.
Device ID Targeting/Geo-fencing
Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device. Device ID Targeting and Geo Fencing take advantage of that by monitoring the location information associated with each device. This information is beamed to the cloud and made available for marketers to leverage and ultimately target consumers or their devices based on where they have been, where they live, and much more.
Visitor Targeting, Conquest Targeting and Specific Address Targeting are a few of the types of targeting we can do using this technology.
We offer the ability to put a promotional article about your business on our home page. It blends right in with our newsfeed and provides maximum exposure in a high profile position on our site.
We will help you set up the most vital listing your business has on the web. If you want to be found when potential customers are doing searches, we can help you.
Additional Digital Services
In addition to the technology noted above, we also offer customized Search Engine Optimizaton and Search Engine Marketing campaigns as well as affordable website construction.
Please contact us about any of our services or to set up an appointment!